Mike Linley High Visibility LLC

'What's the excitement?' Well, to answer that question, we'd have to dig into our banks of interesting and engaging anecdotes or experiences and discover something which is sufficiently note-worthy to see the person asking the question. Take this entire process on the internet and you would have simplified the procedure down to quick and easy clicks. Such may be the power of viral marketing. Ever since the web came of age, we have been eager to share all kinds of things with one another. The dawn of the social sharing phenomenon gave rise to a new breed of marketeers who took stock from the sheer power of the medium to achieve individuals across boundaries. Start something viral in Chicago and tomorrow, you might be (pleasantly) surprised to find it being quoted, shared or discussed in Botswana or China, for instance. 1. Find something so interesting that it cannot be ignored So what exactly is viral marketing? Let me tell you a tale. When a young man stuck within an airport waiting for a delayed flight picked up his guitar and composed an audio lesson about the airline itself. The next day, he put it on YouTube. You know what happened next? Yup, it went viral. So much so that the airline actually provided to buy the song off the child simply to ensure that it stays from embarrassing them in public places on such a massive. All you need is one little video, slide presentation, article or image to get the process started. If it's quirky, interesting, arresting or perhaps plain bizarre or wacky, you can be certain you will see other people who are interested in it. If it generates interest, it will be shared. The ever-present nature from the online medium will ensure that it'll resurface and resurface over and over. <a href="https://plus.google.com/+MikeLinley/posts">Mike Linley High Visibility LLC</a> 2. See those concentric circles; everything within it may be the target. The biggest thing you need to get about viral marketing is how to target specific audiences. A favorite analogy here is the concentric ripples that spread over the calm face of a pond whenever you drop a stone in it. Similarly, if drop one little viral-worthy item in to the online pond, you will see it expand outwards, get much more diffused as well as in cases, bounce back as secondary waves reflected off the edges from the water body. Try to understand that you're going to get some very specific traffic that suits your needs or intentions plus some very un-related traffic that is not particularly not a good idea if you think when it comes to possible conversions. 3. Lean on it for much better leverage The concept is to tap the thousands or countless eyeballs. Get the brains behind these eyes to see your brand, services or product. Regardless of anything else, start to associate you with certain values or image. Depending on your intentions and objectives, you are able to angle viral marketing to meet specific goals. To do this, you need to be very clear about what you will use the results of your advertising campaign. The main goal is the fundamental principle of all 'leverage, i.e. to make use of certain mechanics to maneuver things you may not ordinarily be able to move. Such may be the power viral marketing.